Maximize the effectiveness of reaching these customers on Facebook with the help of internet marketing team. Create effective posts to advertise services where seizing attention and making eye contact with the audience are needed. Leverage Facebook advertising to market your products or services to your target niche with specific demographic data. Use polls, quizzes, and contests to achieve more clicks and active participation. Further, to create credibility and trust, create some valuable content for the users, which can be in any form—a blog, a video, etc. Last but not least, ensure that you are actively addressing the responses that your audience gives you by replying to messages and comments that are posted, fully participating in building relationships with them that will result in sales.