Get Oost: Amsterdam's Hidden Club
Hidden in the basement of an old university building, Oosterbar was a masterclass in the art of auditory experimentation. Oosterbar DJs were sourced for exclusive performances, schooling their crowds in the art of music, serving up house, future beats, live music, and a roster of courses to give a well-rounded education in partying. I worked with the local teams for concepting, branding and rolling out the overall activation strategy, driving both the local PR & digital campaigns to position it as a must-visit Amsterdam hotspot.
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