Irish convenience store chain MACE wanted to move away from the image of "traditional" "rural "and "old", the goal was to be distinctive from all the competitors. We created something completely out of their imagination.
And for the first time ever, people are talking about MACE in Ireland!
We also completely transformed used-to-be boring tactical commercials to something mad - sausage on the st. Patrick's Day parade, singing Easter Island heads for Easter promotions...
My role:
Concept
Art Direction
Copywriter: James Gaffey
Animation: Piranha Bar
Agency: Ogilvy Dublin