Getting crafty for The Big Stitch
In July 2018 we called all crafty fashionistas to help the fight against heart disease by taking part in The Big Stitch campaign.
The campaign encourages shoppers to pop into their nearest BHF shop, buy an item and upcycle it using their creativity and adding their own personal stamp to their item to be in with a chance of winning amazing prizes.
Whether it’s fraying, tasselling, graffiti, stencilling or adding decorative items, by utilising basic sewing skills, shoppers can showcase their fashion flair by creating a one-of-a-kind item to their wardrobe and being in with a chance of winning return flights to a top European fashion destination.
All shoppers were encouraged to upload their ‘before’ and ‘after’ pictures by tagging the BHF on Twitter, Instagram or the BHF’s Facebook page and including the hashtag #TheBigStitch. All tagged items wiere automatically be uploaded onto the live online photo wall and entered into our competition with three fantastic prizes up for grabs including: return flights to a top European fashion destination, a Janome 2200XT sewing machine from Sew Essential and a £50 voucher towards a dressmaking class with Sew Over It.
"Last year alone, we turned 65,000 tonnes of generously donated items into £25 million for our research.”
Allison Swaine-Hughes, Retail Director at the BHF said: With consumers constantly on the hunt for affordable clothing and accessories, BHF shops offer the perfect solution for students, families and savvy shoppers seeking affordable fashion.
The Big Stitch also offered the ultimate sustainable solution, where shoppers can add their own creative twist to clothing and help stop good quality items going to landfill. Last year alone, we turned 65,000 tonnes of generously donated items into £25 million for our research.”
How shoppers took part
The Big Stitch competition ran from 1 July until 15 July 2018. Entries using the hashtag #TheBigStitch and tagging the BHF on Twitter, Instagram or Facebook were be automatically entered into the competition.