GFF CHILDRENSWEAR AWARD

MY GENDER - NEUTRAL CHILDRENSWEAR PROJECT HAS BEEN HIGHLY INSPIRED BY CLASSIC JERSEY STREET-WEAR WHICH IS TRENDING ON THE HIGH STREET. I HAVE ADDED AN ELEMENT OF OVERSIZING TO MY COLLECTION AS I BELIEVE THAT THE YOUTH OF TODAY ARE GROWING UP IN A SOCIETY WHERE THERE IS A VAST AMOUNT OF BODY SHAMING ON OTHERS WHICH IS CAUSED THROUGH SOCIAL MEDIA AND CELEBRITY INFLUENCERS. OVERSIZED CLOTHING IS RECENTLY A HUGE TREND AND I BELIEVE THAT IT CAN MAKE YOUNGER PEOPLE FEEL MORE COMFORTABLE AND COOL IN WHAT THEY ARE WEARING. CHILDREN GROW UP SO QUICKLY RESULTING IN A VAST AMOUNT OF CLOTHING WASTE. OVERSIZED CLOTHING INCREASES THE LONGEVITY OF THE GARMENT AS THE CHILD WILL HAVE MORE TIME TO GROW INTO THEM, THIS IS A SUSTAINABLE ELEMENT IN MY COLLECTION. AS MY COLLECTION IS BASED AROUND CLASSIC JERSEY GARMENTS, I WANTED TO MAKE GRAPHICS A KEY FOCUS POINT. USING SALVADOR DALI’S ARTWORK AS INSPIRATION, I CREATED ARTWORKS BASED ON MODERN DAY CELEBRITIES, WHO HAVE A HUGE INFLUENCE ON CHILDREN OF TODAY, AND ILLUSTRATED THEM IN A SURREAL WAY TO CREATE UNIQUE GRAPHICS WHICH CONTRIBUTES TO CELEBRITY ENDORSEMENT. THE SURREALIST GRAPHICS ALSO PORTRAY THE IMAGINATION OF THE YOUTH DURING CHILDHOOD. CHILDREN HAVE A FUN IMAGINATION WHICH OFTEN LEADS TO A FANTASY IN ESCAPISM WHICH I WANTED TO PORTRAY THROUGHOUT MY PROJECT.