What’s an aspect of the fashion industry that you’re passionate about fixing or having a positive impact on?
The fashion industry still fails to successfully promote size-inclusive and body-positive content. As the Gen-Z consumer becomes more demanding, brands must step up. Many young female fast fashion brands claim to promote size-inclusivity through campaigns and un-retouched models. However, plus-size models appear to be a size 14 and they continue to use digitally modified influencer imagery on their Instagram pages.
These brands mustn't just promote body-positivity as a trend and must demonstrate that it is reflected in their core brand values. My dissertation explores how female fast-fashion brands are using retouched influencer imagery, and how it is negatively affecting their consumer’s mental health and body satisfaction. I believe that these brands must be called out, similar to greenwashing, body-positivity should be authentic and not just a trend.
What is your plan once you finish your BA?
When I finish my BA, I hope to explore creating my own business. Prior to my final year at university, I would have never thought of building my own brand. However, I now understand that my morals and beliefs must align with the brand I want to work for, and there are not many brands out there advocating for female sexual well-being and genuine body-positivity. I hope to explore taking my final year project, Girls That Get Off, further and also consider working for any brands that advocate for the things I believe in.