giffgaff - Allergy Verified

  • Lizzie Eastwood

How can we solve a problem in a community in the UK by unlocking the power of 5G? ​INSIGHT: Out of the 2 million people living with allergies in the UK, 1.2 million have avoided eating out in the past 6 months with the fear of having an allergic reaction. ​SOLUTION: giffgaff is here to use the power of 5G to make lives for people with allergies similar to those without. By creating a community of Allergy Verified restaurants, allergy sufferers will be able to eat out with ease, gaining access to fast accurate data personalised to them.

Project Tags


  • D&AD logo


    • Design
  • giffgaff logo


    • Technology