Gillette - Legends of the Continent

  • Javi Güemes Meijueiro

To demonstrate the power of Gillette Deodorants against odor even in extreme conditions, 7 Latin America cities (Mexico City, Bogota, Lima, Santiago, Panama, Buenos Aires and Sao Paulo) were connected trhough and online streaming in which 7 athletes would compete to establish a Guinness World Record for the most pull-ups hanging under a bridge.