Each of the Laureate schools needed a much clearer brand identity. They had differing specialisations appealing to students, but they weren’t clear in their marketing and communications. We took each of the schools, interviewed the students and staff, explored the grounds and got a true understanding of them.
The brand personality for Glion was ‘The Achiever’. Their students are the cream of the crop, snapped up by the most respected hoteliers and hospitality organisations in the world. They are determined and driven, and a Glion education inspires them to take their dreams further than they’ve imagined. We developed a messaging platform embodying this profile, as the communications needed to encourage prospective students who have these qualities to choose Glion over any other school.
Creative Direction: Martin Cleave, Ingemar Varp, Clint Lovell
Copywriting: Michelle Connolly
Artworking and Design: Nora Aschenbrenner, Paul Armstrong