Project objective was to create three advertising templates for print and digital
that allow Fidelity to communicate in a visually unified way throughout the global market
/Europe and Asia/, using Fidelity’s iconic “blue cube” and taking under consideration
variety of applications and formats, as well as all of the local requirements.
TEMPLATE "HERO" Focuses on the main character by using an iconic "blue cube" to frame the focal point.
The rest of the communication flows freely around it, still keeping certain elements
following hierarchy rules for consistent and clear communication.
/Examples of execution (Europe and Asia) for various print and digital formats
TEMPLATE "INTERACTIVE" Uses "blue cube" in interaction with the background image
and creates a focal point for main part of the communication.
/Examples of execution (Europe and Asia) for various print and digital formats
TEMPLATE "MINIMAL" Is the version that can work in any visual approach /very busy and colourful backgrounds, busy layouts.
The flat "blue cube" becomes a focal point for the headline, separated from the image, as the rest of the communication
positioning depends on the format, background and space.
/Examples of execution (Europe and Asia) for various print and digital formats
