Global Alliance for a Green New Deal

  • Mike Andrews

Branding for the Global Alliance for a Green New Deal — an alliance of lawmakers across the world campaigning for a global green new deal.

The simple idea of a wave of change drives the logo and graphic system, as lawmakers across the globe join up and sign the pledge. Super bold use of Roc Grotesk makes the call to action distinctive and full of personality while communicating the urgency of the cause.