GLOBAL TRAVEL. - Travel Agency & Consultants
Global Travel are a unique fully independent travel agency, their consultants have a real passion and commitment in sourcing and providing exceptional holidays, along with a high level of customer care and attention to detail, which guarantees a positive experience and quality of service. With their vast knowledge and expertise, working alongside a wide range of trusted tour operators to enable them to provide the best holiday choices and the best value. Whether the budget is small or large they pride themselves on providing the same high level of service whatever your requirements. They are always on the lookout for that special place to inspire and suit each individual client’s needs to make each trip a truly memorable experience.
The final logo design & branding for this project, works both as a standalone visual graphic / logo that encompasses, both the initials of the company, or as a direct connection to all travel past and present - a compass! Which I thought worked well alongside the naming on the branding used as well as the informative text.
I had the idea in my head of mixing both modern and traditional elements somehow for the look and feel on this brief, and on researching into it I came across an oil painting by Sir Nathaniel Dance-Holland-1776 of the Greatest British and arguably global traveller, explorer, navigator and cartographer of our time... Captain James Cook 1728-1779. It’s an intriguing and eye catching image which I felt would work perfectly for the branding and advertising material, along with the main headline used - ‘an inspiration to every traveller’ as well as ‘Enjoy the Difference’ and ‘Sending you in the Right Direction’ this in turn inspired me further down the route of - modern meets traditional, which was also implied to colour palette chosen to tie in throughout the whole campaign.