Glow Skin

This was a personal project that I undertook because I wanted to try more branding and packaging design. The brief was to create a logo, packaging and a digital ad campaign for a sunscreen brand "Glow Skin'. I wanted to keep the design fun and simple, as that is what I tend to gravitate towards when I'm choosing skin care. The idea behind the logo was that the 'o' of glow represents the sun, and then the shapes on the packaging represent the clouds. The logo uses a fun hand-drawn font and a chic sans-serif font to portray quality. The brief was from @brand.brief on Instagram.