Go Girls 'One Million 5p Challenge'

GO Girls is a charity that supports women with gynaecological cancers, raising awareness of the diseases and campaigning for earlier diagnostics and improved treatments. The charity tasked me to take their branding and develop visuals for a new campaign ‘The One Million 5p Challenge’. This included creating illustrated campaign elements, poster design, animation and various supporting assets for digital and print. The campaign was targeted at younger people and children, which directed my choice of brush font and simple illustrations. The 1 million 5p challenge has been successful and has raised nearly £50,000. Image credit gogirlssupport.org