Insight
Go Native, leaders in serviced apartments, required a stronger brand presence that supported a greater awareness of locations.
Idea
To support an integrated campaign, an app concept was conceived and prototyped in keeping with the campaign message ‘Neighbourhood Included’. Guests are guided to the app store via a QR code printed in the welcome pack. The app allows consumers to discover information, the neighbourhood and local amenities through Augmented Reality and other mechanics.
Impact
The Go Native app is currently available at the Apple Store.