Goburrito - rebrand, interior and exterior design, packaging design, brand stategy, merch design

Goburrito is an independent fast food restaurant group offering Mexican inspired dine-in and take out foods. I was appointed to undertake a bold brand identity refresh and to produce a range of design and marketing assets to help grow its market share in a highly competitive sector and enable the business to shift towards a new ghost kitchen model with a flagship outlet. After developing a new value proposition based on the principle of “slow cooked fast food” I collaborated with the business owners to roll out the new brand identity and messaging across interiors, packaging and other marketing channels. Value proposition development Brand design with illustration and iconography Packaging design Interior & exterior styling