It’s our daydream that period products, whatever a woman’s preference, don’t take from the planet more than they give back. Although period products may not have a hugely negative impact on our climate, we’re still determined to turn that negative impact into a positive one. Understanding our full carbon impact is the start of that journey. As of October 2019, that impact was 112.88 tonnes of CO2. Because we intend for our applicator to be reused again and again, that number even accounts for the washing of your applicator, every tampon, every period, for 15 years. We are committed to making the whole life-cycle of our products and our operations as close to carbon neutral as possible. That’s going to take a lot of innovation and investment, exploring cleaner, greener materials, shorter supply chains, and developing new products. And that’s going to take time. Something the planet doesn’t have. So until then, we’re offsetting all our current emissions as a first step. We searched long and hard to find an offsetting programme that was truly impactful, measurable, and furthers our mission to support women around the world. We came across a brilliant clean water borehole project in Northern Uganda that does exactly this. Not only avoiding emissions, but liberating women and girls from the task of collecting firewood to boil water, and allowing them to stay in education. We’re offsetting all 112.88 tonnes of CO2 we’ve been responsible for and we’ll keep doing this until we remove all the avoidable emissions. Even then, we’ll continue to offset the emissions which are outside of our control. So every time you wash your applicator over the next 15 years, know we will have even offset the carbon impacts of getting that water to you. But the planet needs more than just everyone doing their bit, so we’ve decided to offset our emissions twice. That means for every tonne of emissions we’ve put into the atmosphere over the last 12 months, we’re paying to prevent two tonnes being added elsewhere. The result: we’re now carbon negative. We’re pretty sure we’re the world’s first carbon negative period brand, which we’re very excited about.