◁ BACKGROUND
Adam Thomas has arrived back in the UK after spending 4 years in Melbourne, Australia. He’s became a successful and renowned Barista and wants to open
his own coffee shop in London
☐ Brief
How to create a brand identity for a coffee shop in London that feels inclusive, reflects the authenticity of the owner’s knowledge and attracts local coffee lovers?
♡ Demographic
East Londoners – creative and active people, coffee lovers, local families
☑ Concept
“Where coffee is good af”
Keywords
Quirky
Affectionate
Tasty
Project Tags
Companies
Shillington
- Education & Research