By Elephant and Castle and for Elephant and Castle.
Good Gifts was a pop-up shop in Elephant and Castle's shopping centre during November 2019, presenting pieces crafted by LCC students.
The branding was designed to be simple easy to produce and eyecatching for students and strangers. We used a handmade style with neon orange as a singular brand colour. Aside from type, arrows were key to emphasise direction
Posters ranged from A5 leaflets to A1 prints using the risograph for a neon ink. These were placed around the university and Elephant & Castle area.
The shop interiour used a flexible product display for each seller. Staying with the handmade theme we used cardboard boxes and applied the same elements that could be adjusted accordingly.
Shopping bags were only brown paper with the main logo stamped on. This easily allowed shop assistants to apply branding and continue the experience.
Screens allowed us to update information, like time and location, quickly and display to students in the university across different spaces.