Produced the very first season of a podcast series for YouTube Vocal Coach, Beth Roars.
Brief: Devise new content that is sustainable, educational, targets the host’s large, pre-existing fanbase and is broad enough that even people outside of her niché could enjoy the content.
Response: Created a podcast that features discussions with music industry pros and legends, with a focus on their personal journey within the music industry. This format fulfilled the desires of her fanbase who wish to be musicians or learn more about their favourite artists and afforded us the freedom to go a little broader during the discussions, making the show enjoyable for anyone working in a creative industry.