Good Point

BRIEF Develop a solution which will utilise something that is wasted in today’s society. CONCEPT Every year £7 billion goes to waste when loyalty points are left unredeemed. If the 94% of the UK population who own at least one loyalty card worked together, the points could aid good causes. SOLUTION ‘Good Point’ allows people to donate their points to various charities. I created a card which could be used in all partner shops, reducing the need to carry multiple cards at once. The card arrives in a booklet, introducing the user to the scheme.