Good Things Foundation brand identity

  • Rich Carter
  • Duncan Milroy

Good Things Foundation was formerly known as Tinder Foundation, but with the rise of the dating app it meant the charity had grown tired of breaking the ice with the line - ‘no, not that Tinder!’. With the charity already decided on a new name - Good Things Foundation - they needed an identity to match. This project was delivered whilst working at Neo, in Brighton, a small design studio focused on working with charities, social enterprises and green businesses. Taking the lead on this project I opted for a subtle brand refresh as opposed to a complete overhaul. The Tinder Foundation logo before used a fingerprint graphic, which I took forward and gave it a more digital feel which sat better with the charity’s digital work.