Total restructure and redesign of Goodwod.com, to improve information architecture, simplify navigation between the estate’s different offerings, aid discoverability of content, and streamline user journeys across the site.
Goodwood are, in their own words, ‘an estate like no other’, and their website needed to reflect this by presenting their wide variety of sporting and social events, experiences and other offerings in clarity and style. We brought together previously separate functionalities, such as ticketing and forums, to enable the user to go from browsing inspirational content to completing checkout as smoothly as possible.
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Companies
August
- Design