To design and build an interactive stand to showcase product demos at Deloitte’s flagship technology event Experience Analytics. Elements of the stand were utilised at SAP’s UKISUG event. The striking stand builds included a dedicated meeting space, multiple spaces for Chromebook-based product demos and an interactive game to encourage participation in the demos. SWAG was used as an incentive for participation. Audience also manage all elements of the sponsor package, including delivery of branding assets used onsite.