Google Home Mini U.S. national launch

During my internship at MAS Event + Design in New York, I got to help produce and coordinate a major product launch; a nationwide tour to promote the newly released Google Home Mini, a voice-activated Google Assistant. "The Size of a Donut, the Power of a Superhero" was the mantra developed by the Google team for this campaign. Through this launch event, MAS Event + Design needed to unite this small but mighty device to the end user in a fun and memorable way. And so, the store and mobile experience was created, allowing consumers to interact directly with the Home Mini and thereby discover firsthand how this new device was designed to enhance and simplify their lives. (photographs belong to MAS Event + Design)