Google Maps - Urban Escape Plan

  • Gurkan Akkurt

In 2014, Google Maps needed a plan to rescue people from concrete walls and steel frames, and help them to escape to nature. Urban Escape Plan answered the call. An integrated hyper-localized campaign's mechanism simply worked with a click or touch and gave the user the fastest route into the nearby green spots. The green areas are curated by bloggers and Instagrammers from all over Germany.

Project Tags

Companies

  • H

    Heimat Berlin

    • G

      Google Germany

      Skills