Google Maps - Urban Escape Plan

  • Gurkan Akkurt

In 2014, Google Maps needed a plan to rescue people from concrete walls and steel frames, and help them to escape to nature. Urban Escape Plan answered the call. An integrated hyper-localized campaign's mechanism simply worked with a click or touch and gave the user the fastest route into the nearby green spots. The green areas are curated by bloggers and Instagrammers from all over Germany.

Project Tags


  • H

    Heimat Berlin

    • G

      Google Germany