At face value, a customer survey app is not exactly the easiest sell for your typical iPhone user. So instead, we sold them the idea that they’re smart - and that when they share their (valuable) opinions, it pays off. This thinking led to the campaign strapline, ‘It Pays To Share Your Opinion’, neatly tying back to the product truth that you get paid by Google for answering questions.
The result? Over 17 million views of an ad which is quickly driving app downloads across the US.
CREDITS:
HEAD OF PRODUCTION - TOM DORE
CREATIVE DIRECTOR - ROBERT WADDILOVE
EXEC PRODUCER - KAREN COOKES
PRODUCTION MANAGER - JULIE TONDREAU
DIRECTOR - JONATHAN ZAMES
DIRECTOR OF PHOTOGRAPHY - CHARLIE SARROFF
1ST AD - JOHN PAUL
1ST AC - CANDACE HIGGINS
2ND AC - JENISE WHITEHEAD
GAFFER - MALCOLM BRYCE
KEY GRIP - JESSE STRATTON
SOUND RECORDIST - JOE BARTONE
ART DIRECTOR - PAM CHIEN
WARDROBE - SUSANNA SONG
MAKEUP - MARYANN YEE
DIT - BRANDON RUIZ
ART PA - GABRIEL AGUILAR
RUNNER /PA - RAFFAELLA CLEMENTES