3 Colours Rule, a London fashion and luxury agency, was hired to work on the brand development of GR London Paris, a new rising fashion brand. GR was created for women who define their uniqueness through the way they dress. They are stylish & unconventional women with elegance, independence and confidence. They are trendsetters therefore leaders. 3 Colours Rule worked with GR to create a brand that stands out and attract fashion buyers, media, fashion bloggers and the target audience.