Grace & Thorn - New Store ID

London’s coolest florist, “rule-breaking” Grace & Thorn loves to “spice up the gaff” with beautiful creative. For almost a decade, BLOOD has assisted Nik and her team with graphic direction and creative for events and product. We are proud to have seen her business bloom into the powerhouse it is today. Growing into a brand new permanent gaff in Hackney Road, and supported by a booming online retail business, Grace & Thorn continues to blossom. Strong roots: strong hands. Tasked with wrapping the outside of her new permanent gaff, Nik briefed us to draw up a suite of hands, with a nod to power and strength. The resulting creative translated across other brand touchpoints, including postcards, tissue paper and wallpaper.