Graduate Fashion Show Visual Identity

Visual identity design for the Gray's School of Art Graduate Fashion Show 2020. Consisting of a look book, event poster, tickets, a running order and extra promotional materials. The identity was to be minimal and stylish with a sustainable approach. The sustainability of the identity was achieved through the use of materials and functionality of design. In particular, the fold-out look book design was created in a way that showcased all of the graduates work on one piece of paper rather than the standard 'book' layout; reducing paper waste and overall production pollution.