Grand Matter x Everpress: #Pride Collection
To mark the 50th anniversary of the Stonewall riots, we partnered with artist t-shirt printing platform Everpress to launch a curated collection of 26 t-shirts designed by a select group of creatives, celebrating all things Pride.
We invited a select group of creatives to design a piece that promotes equality and diversity and celebrates love and relationships of all kinds.
While half of the profits from the sales of each t-shirt go directly to the artists themselves, the other half will be donated to akt (Albert Kennedy Trust) – a brilliant charity working to create safe homes and better futures for young LGBTQ+ people.
“When we recognise our privilege we can use our platform and influence to help those whose voices have been silenced.” – Fox Fisher
We wanted to ensure the creatives involved represented a diverse range from across the spectrum of sexuality and gender – with a heavier influence from LGBTQ+ artists. In doing this we provided a platform for artists to create something in support of the LGBTQ+ community, no matter their sexuality or gender.
Artists involved: Aiste Stancikaite, Alice Bowsher, Angelica Liv, Anil Rinat, Bradley Pinkerton, Bryce Wymer, Cynthia Kittler, Darius Moreno, Elliot Kruszynski, Fox Fisher, Franz Lang, George Morton, Guy Field, Jack Oliver Coles, Josh McKenna, Kirsty O’Rourke, Kris Andrew Small, Leyla Reynolds, Loveis Wise, Marcus Oakley, Merijn Hos, Micke Lindebergh, Saskia Pomeroy, Sebastian Curi, Sujin Kim, Wednesday.
Interested to see how such a diverse range of people and creative styles would interpret the project, we decided to keep the brief very open with the t-shirt acting as a blank canvas. The result of this is a broad and colourful variety of visual interpretations, all with a centric theme of pride, equality, diversity, and love.
T-shirts can be a means of expressing self-identity, showing support, or promoting a message – without having to actually say anything at all. Grand Matter felt this was the perfect way in which to present the artworks and also tie the project in with London’s Pride parade, which is typically an extremely colourful and visual event.
“I tried to make a tribute to all the people who still have to fight and march for their human right to simply be themselves without being discriminated against or criminalized.” – Cynthia Kittler
All of the designs are showcased in an online gallery on Grand Matter’s editorial platform, &wherefore, alongside an insight into the idea behind each piece.
The Grand Matter Pride collection is available via Everpress from Wednesday 5th June for two weeks, after which orders will be posted out in time for London Pride (July 6th), with 50% of all profits being donated to AKT.
www.everpress.com/shop/pride
Project Tags
Companies
Everpress
- Technology
Grand Matter
- Design