GRAND PACIFIC CUSTOMS x Benelli Moto | audience activation

Collab project for Italian legacy brand Benelli and a motorcycle stockist in Australia to demonstrate the new range of motorcycles in the range. The campaign is designed to break away from the stereotypical creative approach successful in the global north and to visually connect with the coastal counter-cultural lifestyle of the men's surf community, which is significantly larger than the moto brand's current regional footprint but considered core audience in terms of qualitative motives and behaviors.