Grant Museum of Zoology Redesign
My initial idea for this project was to redesign a website. I chose The Grant Museum of Zoology as I found their current one poorly optimised. However, this project turned into a complete rebrand and advertising campaign for the museum. To design the website, I created a prototype using Figma.
Prototype link
Using Figma I constructed a prototype website for the Museum. This new website is less cluttered and provides a smoother user experience. The redesigned site also adopts the museums new identity and brand.
The museum is noteable for its collection of specemins in formaldehyde jars. I thoight this could be a unique selling point that could help give the museum a distinct identity. For the ad campaign I toyed with the idea of using some of the specemins in public places, for example, bus stops.
The green colour of the formaldehyde became the main colour for the museums branding and identity.