Grapedata - Brand Identity

Launched in 2016, Grapedata started with a vision to fill the gap of information between the financial world and people across the world. Financial markets take time to collect and analyse information from specific sectors and from remote locations. The company realised that people all over the world hold a missing piece of the puzzle, such as qualitative insights or in-depth opinions regarding trends, products and services. The platform created by Grapedata aggregate all this kind of information, allowing to share it with other people with the right timing, to make it useful for informed investment decision-making. Gaia Fontana Branding Design, was tasked with supporting this launch by creating a new brand identity and website that would explain their challenge in the financial market. Furthermore, we were tasked with helping the company to deliver two different messages to the different users of Grapedata platform. The new emblem is intentionally designed as a pun with the name of the company, connecting the practice of collecting data with the analogy of the collecting grape. As it recalls the wine-making area, the design is shaped with blocks of data connecting to each other, creating the data collection the market is looking for.

With its two different colours, the wordmark highlights the connection between the word “data” and the emblem. A royal & stylish colour palette is used throughout the brand identity to keep the consistency and establish the strength of the brand.
The new fully responsive Grapedata website needed to communicate a complex but important process. The company addresses to two different types of users: clients in the financial area buying data and single users who provide the necessary data for specific sectors. Pointing at these audiences, the company required to communicate two different messages. Therefore, the design & UX had to be carefully considered to ensure that the user journey for these two different users was conveyed in a clear and structured way. Infographic and iconographic design are specifically created to support the message.
Project Deliverables
– Research – Logo Design – Website Design – Project Management – Infographic and iconographic design – Art direction photography

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Senior Graphic Designer