Great American Tastes for the UK

Just not available in America... Sorry America! Great Tastes of America was a source of great confusion at the start of my first involvement due to the team abbreviating it to ‘GTA’. Being a gamer this conjured up visions of an awesome Grand Theft Auto x McDonald’s collab. Alas I was soon corrected. After finally getting that out of my head, at the third time of involvement in the project, I was given the opportunity to lead it. During the effort to provide the UK with an authentic American visual identity to experience I designed the entire kit of print and digital collateral. This included art direction of a photoshoot, overseeing retouching, storyboarding motion, developing all design rules and presenting all work back to client.