GREAT Festival of Creativity
The GREAT Festival of Creativity was a three-day showcase of British innovation, held in the Long Museum in Shanghai. It was a flagship articulation of the UK Government’s ambitious GREAT Britain Campaign, which challenges the world to think differently about Britain and emphasises the best of what Britain has to offer. A unique partnership between British Government and major private sector organisations, the challenge presented to us was to draw on the most enterprising and inspirational examples of British creativity in business and display them within an experience-led, interactive environment of multi-sector excellence.