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Great Ormond Street DM Campaign

  • Jeanne Caminade-Koralewski

A selection of the direct mails we created over a 4 year period at I.M.P. The campaigns won an MCCA award.

Great Ormond Street Hospital Plaster DM
Challenge: To highlight the importance of establishing a Pain Research Centre.
Response: Send a plaster to help take the pain away.
Great Ormond Street Hospital Donkey Mailing
Challenge: Tell donors we need a new scanner without scaring them.
Response: The pin the tail on the donkey game highlights the scanner's use and is a leave behind that donors (predominantly grandparents) can play with their grandchildren.
Great Ormond Street Hospital Stocking DM
Challenge: Create a Christmas pack to beat the Paper Chain mailing on cost, result, and ward decoration potential.
Response: Ask donors to fill the stockings with their donation and message for the children. Three different designs of stockings were produced and hung as ward decorations.
Stockings beat the Paper Chain pack in every way and ran for 4 years.
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Companies

  • Great Ormond Street Hospital Children's Charity logo

    Great Ormond Street Hospital Children's Charity

    • Non Creative Industries

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