The best cure for your hangover? Almonds.
Travel Supermarket is one of UK's leading comparison services for package holidays. They are also into greek mythology, and they requested us to create 5 animations about some famous superfood myths.
The stories are absolutely crazy and I really enjoyed coming up with ideas for the scenes. I started by jot down some general ideas based on the myth, and then I created a storyboard for each animation.
Looking for the right style.
Before I start designing, I like to put together a moodboard with some samples for colour palette, illustration styles and tone of voice.
I think that having a clear moodboard can help a lot during production. It is a very good starting point and a reference guide throughout the entire process.
Let's animate!
Inspired by the famous ancient greek vases, I decided to use a simple palette of light colours with the addition of a very dark one as a 'frame' for the scenes. The only exception is the Zeus scene that has the dark colour for the cavern in the background and a bright red for the foreground frame.
I used a rough Illustrator brush for the illustrations, to give them an additional 'vintage' effect.
When creating a GIF because I need to be able to tell a story in a very short period of time, and it also have to work in loop.
The Aeneas scene was particularly tricky because of the very detailed story, the short duration of the animation and the limited amount of space for the scene.