Following on from the infamous ‘Dieselgate’ Greenpeace required a campaign directed at the 44000 deaths a year as a result of diesel emissions. The campaign took influence from the Beastie Boys VW emblem necklace which started a craze of these emblems being stolen en-masse in the late 80’s.
Working with the Design director I was responsible for putting together the graphic material and generating the look and feel of the campaign. As the adverse effects of diesel were generally affecting the young, we decided to generate the content as if it were coming from a childs perspective.
Companies
Don't Panic Partners
- Design