Greenpeace France New campaign 2017
84.Paris
Brief:
Create concepts of a movie which alarm on the critical situation of our consumption of meat. How could we interest the population of this hudge problem ?
Greenpeace wanted to speak to a new audience : new generations with a powerful campaign who will make an impact.
Solution:
A trailer of the biggest movie of the time, which bring all the meanest characters of the cinema history. The spectator will think he is watching one on the next blockbuster, and he will be facing and trap to our message.
Role:
Alarm people and make them realise and increase awareness to this critical problem which help a much the global warming.
Impact:
More than 5 millions view / increase in the number of donors and their age.
English version
