GreenPin Brand Identity

As an individual, the most effective ways to limit our carbon footprint are often tied to food consumption. Reducing or eliminating meat is one of them. However, it’s not easy chasing lifelong habits, nor finding the right alternatives. Based on this observation was born GreenPin, a progressive WebApp that provides suitable alternatives and helps adopt new habits, by providing a list of seasonal products, where to buy them locally, and how to cook them with ease. By connecting people with local grocery shops and producers, and by giving them the tools to improve with weekly recipes, monthly fruits and vegetables updates, reviews, and more, GreenPin transforms whoever is willing to change for the better.