GREENWASHING: Spotting the Signs & Shifting Against the Trend

  • Lisa Gibson

An article written by myself, exploring the topic of Greenwashing within the fashion retail environment. "It may be a term you have heard already and are accustom to the sneaky way's brands go about it. But, those of you who don't, put simply it is when a brand markets a product/collection/themselves as Sustainable, Eco etc. for marketing purposes only. None of their practices are sustainable, they make no attempt to actually be sustainable, they are simply latching on to a trend in an aim to drive sale" Read more: