Rebrand the largest privately owned distribution business in South West England.
To provide an inspirational, consistent story and future proof identity as Gregory's embarked on a period of acquisition to grow market share and provide efficient national coverage. Therefore the brand needed to evolve from a regional family business to a major national player.
A robust rebrand programme, including identity, and the development of Guiding Principles to ensure a consistent tone of voice for internal and external comms.
A significant increase in brand awareness and the efficient education and integration of acquired companies into Gregory's shared values.