Grey London

  • Echao Jiang
  • Gabriela Kwaku Yeboah
  • Jack Smail
Over the past five years Grey LDN has transformed its creative and business performance, emerging as one of London’s most-dynamic and fastest-growing agencies.

Most recently, Campaign scored us 8/9 (for the second year running) in their annual School Reports supplement, its evaluation of the UK’s 100 most interesting agencies; claiming that ‘Grey is obviously reaping the rewards of a broad but complementary range of talents that work under the galvanising influence of Chris Hirst, the chief executive. As the chief strategy officer, the energetic Lucy Jameson has played a pivotal role in the agency’s recent run of success, while the creative department has delivered a truly diverse output under Nils Leonard’s leadership.’

The catalyst for this change has been our culture (we call it Open) and our focus on Long Ideas, rather than the traditional 'big' idea.

We’ve grown our revenue by 275% since 2009, winning a host of accounts including News UK, HSBC, Duracell, Gillette, McVitie’s, Volvo, Vodafone, GSK and Lucozade. Other blue chip clients include Boss Fragrances, Sensodyne, Pringles, Pantene, Dairy Crest, Fairy, Lucozade, Puma Fragrances and Schwartz.

Our work continues to supersede traditional expectations of advertising and to influence and create popular culture. Our relaunch of Lucozade generated the highest-ever pre-order in iTunes global history and a massive UK #1 single for DJ Fresh. We became the first agency to win a British Comedy award, for The Angina Monologues for the BHF. Our Sweeet campaign for McVitie’s was named by Time Magazine as ‘the cutest thing ever put on television’, generating 3m online views in just six weeks. Most potently, we’ve saved 42 lives (and counting) through Vinnie Jones and hands-only CPR for The British Heart Foundation.

Based on Hatton Garden, our in-house partners include The Social Partners (WOM/social media), GreyPOSSIBLE (digital), Grey Shopper (shopper marketing) and GreyWorks (end-to-end production).