The flourishing brand evolution was conceived with Shoreditch Grind and has been carried through to all eight of their existing sites, which include Holborn, Piccadilly, Covent Garden, Clerkenwell, Soho, Royal Exchange and London Grind.
The 6 year project consisted the creation of the establishments brand, interiors, customer experience strategy, collateral, online marketing, lighting design and art direction.
Holborn Grind was shortlisted in the 2015 restaurant and bar design awards in the category of London’s best bar.