GRINDSHINE FEMCOLLEC

GRINDSHINE a clothing brand that personifies determination hard work and success simplified to two words, Grind & Shine. The brand released its first female collection. at the time our designs had improved and we had a better understanding of our aesthetic and how we wanted to brand ourselves; we wanted to represent the hard-working women who work just as hard if not harder than men we wanted to make women feel like they have evolved from whatever hardship they have been through and our brand highlighted that. This project evolved the GRINDSHINE brand. this was released in April 2018