Gritzo X NEM

Challenge: Healthy is often confused as the opposite of tasty but for a product that is for kids, taste and fun are more important elements. Insight: If Gritzo stands for better health for kids, instead of focusing on what the product has to offer, educate the parents about better nutrition and holistic health. Idea: Apart from all the social media posts, that talked about kids' nutrition, Gritzo created a platform for kids called Gritzone to stay active and share their sporty streak with their peers, where they were given physical tasks to make sure that along with healthy nutrition that the product offers, these exercises ensure a fitter future for them. This was a monthly recurring activity where around 100 kids participated using the hashtag#ChallengeAccepted and won Gritzo goodies for themselves. Result: Impressions: 5.9M Reach: 5.3M Engagement: 147.7K