Groovy Art Workshops- Social Media Manager

I became the social media manager across all channels for Groovy Art Workshops. A small business providing tutoring, creative events and parties for families in South West London in November 2020. 4 months later: - Followers have increased by 50%- website clicks over 1000% with reach increasing 3974% in our first month (organically). - Managing Instagram, Facebook and Twitter -I’ve created a weekly schedule for posts using scheduling apps- created to optimise best days for selling and best times for engagement through research and analysing analytics. - A brand look. A consistent monthly colour scheme inkeeping with companies free monthly activity calendar- simplified to make our image cleaner and our products easier to understand and buy. -Introduced new features, Stories, Story features, IGTV’s, Reel’s, Swipe Through’s and Influencer collaborations to increase reach and engagement. -Researched and experimented to optimise reach- used a mixture of payed and none promoted ads- direct market research- differing content type and placement. - Created new ideas for promotional photos/ video campaigns as well as filming, editing, captioning and assigning hashtags to best promote content.