GROOVY BABY

This project was a look book created for the Groovy Baby tee. The T-shirt was screen printed by Dessy Baeva. The pitch was to recreate 70's aesthetic, free and flowy vibes. Despite being a t-shirt, also showing how it could be worn in a semi-formal situation. The shoot was shot on the rooftops of Dalston, an area of London known for its arts & entertainments scene and also dubbed is the "coolest place to live in Britain" by the Guardian.