GroundWorks LLC is a web solutions company that provides colocation, network, and hosting infrastructure services specializing in the gaming industry and primarily based in Taiwan.
For this extensive brand identity design project, we first established a platform of core values, behavior and vision while bringing clarity to the company positioning and primary brand attributes.
What we discovered was a forward-thinking brand full of innovative dna, transformative culture, and strong aspirations. We translated these values into the bright hues that reflect the positive spirit, as well as the vibrant “techie” persona of the brand, in which approachability, expertise, and high value play important roles in its distinction.